In this Matcha Monday (ep. 57), I’m sharing my top 5 matcha brands of 2025—aka the powders that genuinely made a lasting impression on me this year. My personal matcha “dream profile” is nutty, umami, earthy, bold, and rich, with low astringency, so everything on this list fits that vibe. I walk through what I tried from each brand and why I think they’re worth your time (and your matcha budget). The five brands are: Hatoya (Kyoto), Mizuba Tea Co. (Portland), Daylight Matcha (California), Marukyu Koyamaen (Uji), and Kanbayashi Shunsho (Uji). From daily drinkers to more elevated picks, I’m basically highlighting options that work across different routines—whether you’re whisking traditional usucha, making cozy lattes, or just trying to upgrade your everyday matcha moment. Some items were gifted, but there was no obligation to post, and all opinions are fully my own. I also end by asking what your favorite brand was in 2025 and what you’re excited to try in 2026.