In this video, I show you how to set up your first Google Ads Search campaign step by step in a way that actually makes sense for beginners. I start by explaining what Google Ads is (sponsored results vs. organic SEO), then I walk you through creating your account—but I also show you how to exit Google’s onboarding early by choosing “Set up an account only,” so you stay in control instead of letting Google auto-pick a bunch of settings. From there, we build the campaign the clean way: campaign → ad groups → keywords → ads. I show you the bidding setup I recommend for brand-new campaigns (maximize clicks with a max CPC limit), why ad quality matters alongside your bid, and the campaign settings that actually move the needle—like turning off networks, tightening location targeting (including radius + exclusions), and setting location options to “Presence.” Then we do real keyword research using Google search + Keyword Planner (and I download the data to Google Sheets), set up phrase match keywords, write headlines/descriptions based on what’s already working in the market, and add sitelinks. Finally, I cover the part most people skip: conversion tracking. I show you how to install the Google tag (including a simple WordPress method using WPCode), why you should pause the campaign until tracking is ready, and the core conversion actions you want so you’re not paying for clicks with no real measurement behind it.