Claude Code Skills Tutorial: Build Your First Skill in 8 Steps

Claude Code Skills are how we stop doing the same manual marketing workflow every week. In this Claude Code tutorial we walk through the eight-step framework i use to build, plan, and deploy a working AI skill from scratch, ending with a blog-to-social repurpose skill you can clone for your own brand. By the end of this video you will know how to design a Claude Code skill, based on your company voice and your brand book, deploy it inside Claude Code, smoke-test the output, and split a heavy skill into orchestrated modules so it keeps running as your team scales. CHAPTERS 0:00 Introduction to Skills 0:28 Real-World Examples 2:55 Automating Marketing Workflows 6:07 The 8-Step Framework 12:18 Setting Up Environment 19:25 Planning and Building 24:05 Testing and Iteration 28:47 Advanced Skill Orchestration WHAT YOU'LL LEARN IN THIS CLAUDE CODE SKILLS TUTORIAL - The eight-step framework for designing, planning, and shipping a Claude Code skill that produces the same expert-level output every time. - How to wire brand book, tone of voice, anti-AI words, and Gemini image generation into a Claude skill so the output ships on-brand by default. - Why one heavy skill loses to a thin orchestrator calling specialized modules, and how to split a skill the moment it gets too big. - How to schedule a Claude Code skill with routines so the workflow fires every Tuesday on its own. CLAUDE CODE SKILLS TOPICS COVERED - Plan mode before code mode: how to stop patch-on-patch coding inside Claude Code. - The two-question gate: force Claude to ask gating questions, or the output drifts generic. - Self-QA inside the skill, with re-entry at the failure step to save tokens on long runs. - Connectors vs MCP servers vs Gemini API, and when to reach for each. - Routines: how to schedule a Claude Code skill to fire on a cron so the workflow runs without you. - The plug-and-play module pattern: swap the image skill without touching the writer skill. INSTALL A SKILL Pick one manual workflow your team runs every week and install it as a Claude Code skill this week. Use the eight-step framework above. #ClaudeCode #ClaudeSkills #AIAutomation