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The only exam season strategy tutors actually need

284 views· 12 likes· 12:39· Apr 20, 2026

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Exam season should be your most profitable month... And not by burning yourself out. If you're fully booked during exam season, answering parents' messages at 10pm, running back-to-back sessions six days a week... and still wondering why the money doesn't match the effort, this video is for you.   A few years into running Lisa's Study Guides, I had my busiest exam season ever. I was working 10+ hours a day, with no weekends off. I told myself the numbers at the end would make it all worth it. But... They didn't. 😅 Revenue was up maybe 15 to 20% from a normal month. But I'd put in twice the hours, twice the stress, and it took me WEEKS to recover. That was the moment I realised I had *wasted* the highest demand period in my entire business calendar. Not because I didn't work hard enough, but because I hadn't designed a system for it. Exam season is one of the few times a year when parents are desperate, students are motivated, and there is so much urgency around tutoring. This is the perfect opportunity... But most tutors respond by just working more hours.   In this video, you'll learn how to ACTUALLY capitalise on this season: Why tutors undercharge during exam season How to package an exam-intensive offer parents actually want Who to sell it to first for the fastest yes How to manage your energy during peak season so you don't burn yourself out   This is for tutoring business owners who want to increase hourly rates, build stronger relationships with existing students and parents, and design a smarter exam season tutoring strategy that is profitable AND sustainable.   Exam season does not have to leave you exhausted, overbooked, and underpaid. Inside the Tutorboss community, you’ll get the done-for-you email sequence, the actual scripts on what to send parents, and the support to help you package your offer, market it smarter, and protect your energy while you grow.   Join the Tutorboss community here: https://bit.ly/TBCOMYT and make exam season more profitable, more sustainable, and a whole lot less chaotic.   Subscribe for more tutoring business tips, tutor marketing strategies, pricing advice, and sustainable growth systems for tutors. _______________________     👇 MORE of how I can help: #1 Sign up to my weekly newsletter designed for tutors + sharing my tutoring journey: https://bit.ly/lisatran-newsletter-si... #2 Looking for the highest level of customised support? Apply for 1:1 Private Coaching:   If you have any questions on how we can work together, DM me on Instagram @imlisatran or email at hi@tutorboss.co :)   ✨ S O C I A L S I give even more tutoring tips and advice on TikTok and Instagram: @imlisatran www.instagram.com/imlisatran/ www.tiktok.com/@imlisatran   ✨ A B O U T M E 👋 Hi! A few of you are new here so I thought I'd introduce myself ☺️   I'm Lisa (hehe). I'm in my early 30s, though I'm often told I look like I'm in my young 20s (and I never get sick of hearing this 😂).   I started tutoring English when I was 19, just after high school. Who knew that I'd still be in the tutoring business TWELVE+ years later? mind blown   Tutoring was SO incredibly rewarding and fulfilling that I moved into it full-time when I was 24. I fell in love with tutoring so much that I ended up quitting my career as a pharmacist after only 11 months on the job. Skip ahead to 3 months later, I was fully booked out and was already rejecting new students who had been referred to me.   I felt so bad for saying 'no' that I ended up hiring my first tutor. Within 6 months, my team had grown to 5 tutors, and within a couple of years, I had 50+ tutors on my team!   It's been a rollercoaster of a journey. I've been awarded Anthill 30under30, Victorian Younger Achievers Finalist, spoken at TEDx, and been blessed with so much more.   Not going to lie, business is HARD. That's why I want to share my learnings and experiences with you, because I wish I had a tutor mentor who could accelerate my path to success, rather than struggling through all the mistakes I made during my journey. Lisa's Study Guides, my tuition and study guide business has made 1 million+ over the last 2 years, and I've just started my second business, Tutorboss, helping tutoring business owners build and scale their businesses.   Timestamp: 00:00 Introduction 02:08 Why tutors undercharge in peak season 03:37 How to package exam intensive that sells 06:27 What's inside the Tutorboss Community? 06:45 Who to sell your exam intensive 09:26 How to protect your energy during peak season 12:16 Get your email template here!

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