The strategy for rebranding our $40M company

In this episode of our ‘Rebranding in public’ series, we share how this rebrand will impact creators on the platform. It’s so much more than a name change, new colors, and an updated logo. Our brand strategy is the foundation that our new brand will be built upon so it’s important that we get this part right. 0:00 Crafting the perfect rebrand strategy 0:38 Choosing the right partner for our rebrand 2:05 What is a brand strategy 5:34 Our rebranding challenges 7:09 Aligning our brand with our product 10:54 Finding the right brand direction 13:15 Official rebrand announcement SEE ALL OF THE ‘REBRANDING IN PUBLIC’ EPISODES https://youtube.com/playlist?list=PLOQ9AyTAfttEsb3Vnvceea6VpdKEEDuEr&feature=shared LEARN MORE ABOUT OUR REBRAND http://kit.com .............................................................................................................. ABOUT CONVERTKIT Sustainable growth tools for creators. ConvertKit helps 600k+ creators like you work smarter – not harder – with email, automation, and monetization tools that work together to drive continuous growth. Start your free 14-day trial today 👇 https://convertkit.com/?utm_source=youtube&utm_medium=social&utm_content=description Check out more ConvertKit content at: ▪️ Educational blog: https://convertkit.com/blog?utm_source=youtube&utm_medium=social&utm_content=ce_description ▪️ Free workshops: https://convertkit.com/training?utm_source=youtube&utm_medium=social&utm_content=ce_description ▪️ Twitter: https://www.twitter.com/convertkit ▪️ Instagram: https://www.instagram.com/convertkit ▪️ LinkedIn: https://www.linkedin.com/company/convertkit