How to Build a Self-Funding Email Growth Flywheel with Kit

Growing your email list gets expensive fast — unless your list is helping pay for itself. In this workshop, Kit's Shiv Chibber and Preston Lyman walk you through a three-part flywheel that advanced creators use to grow sustainably: 1. Identify your highest-quality subscribers using Kit's subscriber scoring feature — and understand why your five-star subscribers are your most valuable growth asset 2. Build a Meta lookalike audience from those engaged subscribers so your Facebook and Instagram ads are reaching people who actually behave like your best readers 3. Offset your ad costs with paid recommendations — a feature inside Kit (powered by SparkLoop) that lets you earn $1–$4 per subscriber you send to other creators, right at the moment of signup You'll also get a live demo inside Kit showing how to set up your engagement-based segment, connect it to a Facebook custom audience, and configure your recommendations modal — plus a Q&A covering everything from ad creative strategy to using subscriber scoring with institutional email addresses. This flywheel gets more accurate over time: the more you run it, the better your data gets, and the cheaper and more targeted your growth becomes. Best for: Email creators, online educators, coaches, and newsletter operators on Kit's Creator or Creator Pro plan who want to scale their list without scaling their ad spend. .............................................................................................................. ABOUT KIT Kit is the email-first operating system for creators who mean business. Build a profitable, sustainable business that values your time, freedom, and audience relationships – not just revenue. Start your free 14-day trial: https://bit.ly/4aJ90UF