The creator's edge in the age of AI

Everyone says AI is overhyped. We think it's radically undervalued. Here are three ways AI will reshape the creator economy: Nathan Barry's Craft + Commerce 2025 keynote reveals how smart creators are already using AI—plus new Kit features that help you build a sustainable creator business in an increasingly artificial world. 0:00 Why AI is radically undervalued 6:27 The dystopia of fake engagement 9:40 Prediction 1 - AI will give creators superpowers 11:27 Prediction 2 - Email will evolve, but won’t be replaced 15:04 Prediction 3 - Every business will become a creator business 17:59 Katie introduces product updates 20:48 Recommendations updates 26:01 Personalization updates 27:21 More A/B testing features 29:21 Kit App Store expansion 32:50 Automations updates 38:15 App developer updates 40:03 AI-powered app building demo 42:06 Kit Studios next location announcement 44:23 The future belongs to creators .............................................................................................................. ABOUT KIT Kit is the email-first operating system for creators who mean business. You're in the business of so much more than just the money you make. You value your time, your freedom, your energy, the relationship with your audience, and the impact you have on their lives. We do too. Kit helps you foster deeper connections to build a business with purpose that's profitable and sustainable—a valuable business. Start your free 14-day trial today: https://kit.com/?utm_source=youtube&utm_medium=social&utm_content=description