Revealing our new logo (and the story behind it)

In this episode of our 'Rebranding in public' series, we dive into the challenges of defining how Kit will look and feel. The colors, logo, and fonts all tell a story of who Kit is and who we serve - and we couldn’t come to an agreement on which visuals best told that story. Watch the journey unfold and see how we moved forward in crafting our visual identity. 00:00 Intro 00:37 Starting the creative process 03:45 Design sprint week in London 05:23 How we found our voice and tone 08:22 Choosing new colors 11:32 Crafting a new logo 17:37 Bringing it all together SEE ALL OF THE ‘REBRANDING IN PUBLIC’ EPISODES https://youtube.com/playlist?list=PLOQ9AyTAfttEsb3Vnvceea6VpdKEEDuEr&feature=shared LEARN MORE ABOUT OUR REBRAND http://kit.com .............................................................................................................. ABOUT CONVERTKIT Sustainable growth tools for creators. ConvertKit helps 600k+ creators like you work smarter – not harder – with email, automation, and monetization tools that work together to drive continuous growth. Start your free 14-day trial today 👇 https://convertkit.com/?utm_source=youtube&utm_medium=social&utm_content=description Check out more ConvertKit content at: ▪️ Educational blog: https://convertkit.com/blog?utm_source=youtube&utm_medium=social&utm_content=ce_description ▪️ Free workshops: https://convertkit.com/training?utm_source=youtube&utm_medium=social&utm_content=ce_description ▪️ Twitter: https://www.twitter.com/convertkit ▪️ Instagram: https://www.instagram.com/convertkit ▪️ LinkedIn: https://www.linkedin.com/company/convertkit