How to Scale Your Newsletter to 1M Subscribers Using Paid Ads | Shane Martin, Craft + Commerce 2025

Learn the exact paid growth system that helped Sahil Bloom scale from 130K to nearly 1M newsletter subscribers in just 18 months. Shane Martin, founder of Paperboy, breaks down the reinvestment growth loop and shows how ANY creator—not just big influencers—can use paid acquisition to build a profitable newsletter business. In this keynote from Craft + Commerce 2025, you'll discover: - The 3 prerequisites for making paid growth work (even on a small budget) - How to calculate subscriber lifetime value for your newsletter - The reinvestment growth loop that compounds your newsletter revenue - A real case study showing $1,000 → $197K in subscribers - Why paid growth isn't just for celebrities with huge followings Shane shares proven strategies from working with creators like Sahil Bloom, Ramit Sethi, Chris Williamson, and Matthew McConaughey—plus dozens of independent creators you've never heard of who are quietly building successful newsletter businesses. Perfect for: Newsletter creators, content creators, email marketers, solopreneurs, and anyone building an audience-based business who wants predictable, scalable growth beyond social media algorithms. 📅 Craft + Commerce 2026 tickets: https://hubs.ly/Q043G2gV0 .............................................................................................................. ABOUT KIT Kit is the email-first operating system for creators who mean business. Build a profitable, sustainable business that values your time, freedom, and audience relationships – not just revenue. Start your free 14-day trial: https://bit.ly/4aJ90UF