Life’s been a mix of blessings and struggles lately, so I wanted to sit down and give you the honest bigger picture of my creative journey in 2025. Before YouTube and brand work, I built a fitness apparel company called ELEV Fitness, grew it to six figures, and eventually sold it. But the real discovery was that my passion wasn’t just selling clothes—it was the creative side: the photos, the videos, and the marketing that helped the brand grow. That’s what pushed me to pivot into building my own media brand and helping businesses tell their story online. In this update, I talk about what’s been working (brand collaborations, gear reviews, and consistent creation) and what’s been hard (finding new clients, building trust, and staying consistent as a freelancer). One big lesson: word of mouth is great, but it’s not enough—you need systems, and you need a website where people can see your work and contact you 24/7. I also share how a slower season with one of my main clients, Sirrus Performance, reminded me not to put all my eggs in one basket—diversify through multiple clients, personal projects, and your own platform. And yeah, I’m transparent about having days of slight depression, leaning on gratitude and faith, and staying focused on purpose: serving others through what I’m learning.