WTF Happened To SKKN By Kim (Kardashian)

Instagram - james_s_welsh Unboxing Channel - @JaymesPlays1 SKKN by Kim was supposed to be Kim Kardashian’s next billion-dollar beauty empire...so wtf happened? In this video, I dive deep into the rise and fall of SKKN by Kim, from the massive success of KKW Beauty and KKW Fragrance to the surprisingly lacklustre launch of her skincare line. Looking at what went wrong with the original 9-step routine (and why some products were actually painful to use), the controversies around the brand’s name, accusations of greenwashing, and the fallout that led to Coty cutting its losses and SKKN fading into near irrelevance. I also cover the attempted reboot of KKW Beauty under the SKKN name, why the makeup relaunch didn’t land, and what Kim might do next now that SKKN has been acquired by Skims. Is there any hope for a comeback or is SKKN just another celebrity beauty brand that couldn’t survive in today’s saturated skincare market? Let me know what you think in the comments. Watch my original SKKN review here: https://www.youtube.com/watch?v=gUMlJ26Eg9I&t=1s