The Problem With Viral Skincare Trends

Instagram - james_s_welsh Unboxing Channel - @JaymesPlays1 TikTok has changed the skincare industry forever. In this video, we take a deep dive into how TikTok became one of the biggest influences in skincare.Transforming how we discover products, shaping trends, and changing the way brands market themselves. We’ll look at how skincare content worked before TikTok, the rise of “SkinTok,” and both the positives and negatives of short-form beauty content. From viral CeraVe cleansers and Glow Recipe drops to the explosion of ingredient awareness and real-skin representation, TikTok has made skincare more accessible than ever. But it’s also fuelled misinformation, trend-driven overconsumption, and pressure on brands to prioritise aesthetics over efficacy. We’ll also explore how brands have adapted their packaging, products, and marketing strategies to keep up with the fast-moving world of SkinTok and what that means for the future of skincare. Let me know your thoughts: How has TikTok changed your skincare habits?