Instagram - james_s_welsh Unboxing Channel - @JaymesPlays1 What Happened to Clinique? The Rise & Fall of an Iconic Skincare Brand Clinique was once a game changing brand that practically invented dermatologist-backed skincare and brought the idea of skincare routines to the masses. But today, it’s struggling to keep up in a world of TikTok trends, skincare actives, and Gen Z consumers. In this video, we take a deep dive into the rise and fall of Clinique, from its revolutionary 1968 launch, created by the Estée Lauder empire, to its current struggles with relevance, declining sales, and a long list of lawsuits and controversies. Is Clinique simply a heritage brand lost in time… or could it reinvent itself for a new generation? Chapters: 00:00 - Intro 01:23 - Great Skin Can Be Created 06:48 - Brand Launch & 3-Step Skincare 13:40 - Early Problems & Financial Crisis 19:20 - Building a Skincare Empire 26:18 - Controversies & Lawsuits 33:57 - Why Clinique Lost Its Prestige 39:30 - Can Clinique Be Cool Again? 43:40 - Final Thoughts #Clinique #SkincareHistory #BehindTheBeauty #SkincareCommentary #BeautyIndustry #MakeupHistory #TikTokSkincare

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