💬 Note from me: As a man, I know I’m not directly affected by the exact same pressures women face around ageing and appearance (amongst many other pressures) But I’ve seen these double standards come up time and time again, not just in my own comment section, but across the skincare and wellness space online. I think it’s important we talk about how society treats men and women so differently when it comes to cosmetic treatments, skincare, and ageing. This isn’t about speaking for anyone, I hope you see this as my attempt to call out a pattern we’re all seeing and hopefully making space for more honest, respectful conversations about it. Instagram - james_s_welsh Unboxing Channel - @JaymesPlays1 Why is it that when men fight ageing it’s called "biohacking", but when women do it, it’s called "desperate"? In today’s video, i attempt to break down the double standard around ageing, anti-ageing, and cosmetic treatments. From celebrity headlines to the rise of wellness influencers, we’ll unpack why self-improvement is celebrated in men and shamed in women. From the media’s portrayal of men's vs. women's ageing. Why “ageing gracefully” has become a sexist myth. How wellness, cosmetic procedures, and supplements are framed differently based on gender and the mental health impact of these beauty standards Whether it’s Bryan Johnson’s anti-ageing protocol or 'the blueprint', Madonna’s appearance at the Grammys, or the rise of biohacking influencers like Huberman and Rogan, this conversation is about more than just wrinkles. It’s about freedom, fairness and who gets to age on their own terms. -

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