User Testing in the New Normal with Indigo.Design

User testing, or usability testing, is one of the most important and often overlooked steps in the app creation process. But, in many organizations across industries, designs, prototypes and finished applications are being approved and released without being tested with real users. As a result, updates and enhancements needed to meet user needs and expectations are often made post-release or later stage. This can mean more design and development iterations, higher costs, and slower time-to-market. But it doesn’t have to be that way. Even in the new normal, unmoderated user testing offers the opportunity to validate designs and prototypes at a fraction of the cost and time that other methods require. Data and insights learned during user testing ensure that your team can focus on delivering innovations that will excite users, all while greatly reducing the number of iterations updating designs and functionality that were flawed even before coding began. In this webinar, you'll get an inside look at: - Best practices for building and implementing unmoderated user tests - Tips on testing existing apps against new designs - Simple tests that can be done in parallel to speed insights - How to analyze results and identify pain points to better plan the next design iteration - The ROI of user testing – both pre and post app release