If you’re wondering how to start a business but don’t know where to begin, I made this episode to give you a real, step-by-step example. I’m joined by Amanda from Hostinger Indonesia, who built a color analysis business while working her 9–5 at Hostinger. She breaks down how she found her niche through trial and error, and why “starting from zero is a myth” — you almost always have skills, experience, or an audience you can combine into something unique. We walk through the exact framework she used: brainstorm what you’re already good at, identify problems people will pay to solve, and find the overlap between skills, passion, and market demand. Then we get practical about credibility (certifications, regulations, learning the basics), accountability (deadlines, small investments, promises), and why a website is a trust signal that saves you from repeating the same answers in DMs. Finally, we apply the Pareto Principle (80/20) to stop wasting time on low-impact tasks and focus on the few actions that drive most results. The big takeaway: build systems for long-term growth — don’t just trade hours for money.