I took a last-minute trip to London for HighLevel’s SaaSpreneur Live event, and I want to bring you behind the scenes of a decision that’s going to impact my life, your life, and this whole community moving forward. While I was there, I finalized and signed a long-term deal with HighLevel—something that genuinely feels like home for me. The big shift is I’ll be working closer with their team and developers: upgrading the funnel builder, adding funnel templates, and creating more educational resources (including free courses on YouTube) so more business owners can build real systems, not just “pages.” One of my biggest takeaways from the event was the reminder that the most “sticky” businesses aren’t built on random services—they’re built on software + systems. As a funnel builder, I’m not selling landing pages. I’m selling a system that generates customers: low ticket to high ticket, automated delivery, and a personal brand ecosystem that lets you grow without living on sales calls. I also got to see the co-founders’ dedication firsthand during a major outage—they dropped everything to protect customers. That level of care is rare, and it’s a big reason I’m all-in on building alongside them on the road from 1B to 10B.