In this video I’m sharing the lippies that Korean girls are actually loving right now here in Korea — the ones that feel a bit “gatekept” because they’re from emerging indie brands and they’re not super hyped globally yet. Everything I picked falls into that comfy, glossy lip treatment zone: balms, glosses, and a couple of plumpers. If you’re into that natural, hydrated K-beauty lip look (but still want something that feels like skincare), these are exactly the vibes. I start with my current obsession from Loi Kim in the shade Satin, a mauvey pink that looks super natural but insanely glossy. It’s ridiculously comfortable on the lips, super creamy and hydrating, and the metal gua sha applicator honestly makes me want to reapply (even though it does fade a bit fast). Then I show a Vichi lip treatment with peptides, ceramides, and shea butter — it has a cushion “donut” applicator and it smells like caramel, so it’s perfect for cold weather and dry, chapped lips. I also test two plumpers: Beyond Time (tingly, shiny, neutral brown “brick mocha,” but you have to squeeze hard) and Bio Hilbo, which is the spiciest thing ever — like, if you want to see a lip filler effect, this is the one.