Stewardship For Business: Driving More Value Into Your Customer Relationships

Are you creating value for your clients? How do you REALLY know? Your customers choose to do business with your company based on the value you deliver to them, and in today’s ultra-competitive business world, your customers have a range of viable options. In “Driving More Value Into Your Customer Relationships,” Ira will introduce the concept of Stewardship for Business. Stewardship, when practiced effectively, will enable you to communicate the value you are creating for your clients, gain a deeper understanding of their business goals and objectives, and identify mutually beneficial opportunities to grow the business – together. Ira shares a practical framework for elevating customer relationships from transactional to transformational. The principles apply to any type of business, from start-ups to enterprise organizations, regardless of industry or whether you are selling a product or a service. During this session, you will learn how to strengthen your customer relationships, identify strategies for creating deeper alignment with your customers and achieve “trusted partner” status, and understand the leadership mindset shifts needed to build the confidence, competence and commitment around embracing a value creation culture to managing your client relationships. Business education has been an integral part of Emory University’s identity since 1919. That kind of longevity and significance does not come without a culture built on success and service. Emory University’s Goizueta Business School offers a unique, community-oriented environment paired with the academic prestige and rigor of a major research institution. Goizueta develops business leaders of today and tomorrow with an undergraduate degree program, Full-time MBA (Two-Year MBA & One-Year MBA), Evening MBA, Executive MBA, full-time and part-time MS in Business Analytics, Master of Finance, Master in Management, Master in Business for Veterans, Doctoral degree, and a portfolio of non-degree Emory Executive Education courses. Together, the Goizueta community strives to solve the world’s most pressing business problems. The school is named for the late Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company. For more information, visit goizueta.emory.edu. Emory University is recognized internationally as an inquiry-driven, ethically engaged, and diverse community whose members work collaboratively for positive transformation in the world through courageous leadership in teaching, research, scholarship, health care, and social action. The University consists of an outstanding liberal arts college, highly ranked professional schools, and one of the larger and more comprehensive healthcare systems in the Southeast.