Using Causal AI to Transform Business Decision Making

Every business wrestles with the same core challenge: how to improve profitability while making customers happier and reducing costs. In this webinar, Professor Ruomeng Cui of Emory's Goizueta Business School shares how her causal AI framework — deployed across leading tech companies — uncovers what truly drives customer behavior at the individual level. She'll walk through real-world cases where combining causal inference with optimization delivered over millions in annual savings and doubled the performance of conventional machine learning models. Whether you operate in retail, healthcare, logistics, or fintech, you'll leave with a clearer understanding of how causal-AI powered decision-making can transform the way your organization allocates resources and grows. Business education has been an integral part of Emory University’s identity since 1919. That kind of longevity and significance does not come without a culture built on success and service. Emory University’s Goizueta Business School offers a unique, community-oriented environment paired with the academic prestige and rigor of a major research institution. Goizueta develops business leaders of today and tomorrow with an undergraduate degree program, Full-time MBA (Two-Year MBA & One-Year MBA), Evening MBA, Executive MBA, full-time and part-time MS in Business Analytics, Master of Finance, Master in Management, Master in Business for Veterans, Doctoral degree, and a portfolio of non-degree Emory Executive Education courses. Together, the Goizueta community strives to solve the world’s most pressing business problems. The school is named for the late Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company. For more information, visit goizueta.emory.edu. Emory University is recognized internationally as an inquiry-driven, ethically engaged, and diverse community whose members work collaboratively for positive transformation in the world through courageous leadership in teaching, research, scholarship, health care, and social action. The University consists of an outstanding liberal arts college, highly ranked professional schools, and one of the larger and more comprehensive healthcare systems in the Southeast.