Rapid Strategy Experimentation in the Age of AI

Strategy used to be built through long planning cycles. Today, the cost of planning often exceeds the cost of experimentation. In a rapidly changing world, leaders must test direction before fully committing to it- and, once committed, continue testing to avoid missing critical pivots along the way. In this session, Scott Sanchez will explore how to rapidly experiment your business strategy using human-centered methods such as empathy, prototyping, and iteration—amplified by AI. With AI as a collaborator, you can pressure-test assumptions, explore alternative strategic paths, and gain faster insight into whether you’re headed in the right direction. The result is greater clarity, confidence, and courage in the choices you make. Business education has been an integral part of Emory University’s identity since 1919. That kind of longevity and significance does not come without a culture built on success and service. Emory University’s Goizueta Business School offers a unique, community-oriented environment paired with the academic prestige and rigor of a major research institution. Goizueta develops business leaders of today and tomorrow with an undergraduate degree program, Full-time MBA (Two-Year MBA & One-Year MBA), Evening MBA, Executive MBA, full-time and part-time MS in Business Analytics, Master of Finance, Master in Management, Master in Business for Veterans, Doctoral degree, and a portfolio of non-degree Emory Executive Education courses. Together, the Goizueta community strives to solve the world’s most pressing business problems. The school is named for the late Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company. For more information, visit goizueta.emory.edu. Emory University is recognized internationally as an inquiry-driven, ethically engaged, and diverse community whose members work collaboratively for positive transformation in the world through courageous leadership in teaching, research, scholarship, health care, and social action. The University consists of an outstanding liberal arts college, highly ranked professional schools, and one of the larger and more comprehensive healthcare systems in the Southeast.