Why do your marketing A/B tests fail? // A/B testing tutorial // What is statistical significance?

📧 Subscribe to my growth marketing newsletter: https://www.elenabez.com/ 👔 Want a personalized consultation on your marketing career? Drop me an email: len.bezborodova@gmail.com 🔥 Book a consultation with a growth mentor: https://bit.ly/3AB3AHV WATCH NEXT: 👩‍💻 What do data analysts ACTUALLY do? // Top 3 skills you need as a data analyst // Is coding needed? https://youtu.be/14dl-EuQTH8 👩‍💻 Growth Marketing Interview Questions (With Answers) https://youtu.be/fiA8DpYSy50 👩‍💻 Growth marketing courses — a waste of money? Where to learn growth marketing? https://youtu.be/kVC9ukHpa7A 👩‍💻 GROWTH MARKETING EXPLAINED IN 2 MINUTES | What is growth marketing? https://youtu.be/-ge8FP8fgiU 👩‍💻 GROWTH HACKING EXPLAINED IN 2 MINUTES. What is growth hacking? https://youtu.be/KoAG0aHxiE0 TIMECODES: 0:00 - Why do you need A/B testing 1:04 - What does A/B testing actually mean? 1:36 - This is what you need to know before running an A/B test 1:47 - How to run an A/B test (step-by-step) 5:47 - What is a minimum data sample size and why you should care about it 8:04 - Let's talk about statistical significance 10:12 - Peeking at A/B testing. What does it really mean and why is this a problem? 11:49 - How to run A/B tests for low-traffic sites USEFUL READS ON A/B TESTING: 📚 Statistical Significance in A/B testing (and How People Misinterpret Probability) https://data36.com/statistical-significance-in-ab-testing/ 📚 Optimizely Blog https://www.optimizely.com/insights/blog/?categoryId=44121 📚 A/B testing guide by VWO https://vwo.com/ab-testing/ ABOUT ME: 👋 Hey there! I am a digital marketer with 5 years of experience in B2B marketing. At the moment, I work as a growth marketer. On this channel, I talk about all things marketing and share growth marketing career tips. Wanna talk more? Hit me up on LinkedIn: https://www.linkedin.com/in/elenabez Disclaimer: My opinions are my own and may not reflect that of my employer. *Please note I may earn a small commission for any purchase through the links - Thanks for supporting the channel!* #ABtesting #GrowthMarketing #GrowthHacking