According to Rich Carter, Senior Vice President and Chief Digital Officer at Eli Lilly and Company, transformation is hard, even if a company is successful. But Rich can testify that a 147-year-old company has entered the era of digital innovation and is thriving. This week, join host David Wright as he and Rich discuss: - Convincing people to change and grow is hard, even when things are going well. - You need data to convince people to change. - The importance of science-driven patient engagement. - Patients and providers should drive the new model for pharma. Resources mentioned: Rich Carter - https://www.linkedin.com/in/rich-carter-a870994/ Eli Lilly and Company | LinkedIn - https://www.linkedin.com/company/eli-lilly-and-company/ Eli Lilly and Company | Twitter - https://twitter.com/EliLillyandCo Eli Lilly and Company | Website - https://www.lilly.com/ Thanks for listening to the Disruptive Innovators: Champions of Digital Business podcast. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the Champions of Digital Business. #DisruptiveInnovation #Innovation #DisruptiveTech #DigitalBusiness

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