In this video I’m taking you along for my $300 Jamie Kay Birthday Sale haul (June 2025) and showing you exactly what I grabbed for the kids. I’m shopping for my 4 year old daughter and my 1 year old son, and I always try to be a bit strategic with these sales—especially by buying upsizes so they’ve got beautiful pieces ready to go for the next season. If you’ve ever wondered whether Jamie Kay is worth it, I share why I keep going back. For me, the big win with Jamie Kay is the quality. The pieces wash and wear so well, they’re easy to get stains out of (which is basically a full-time job when you’ve got little ones), and I’ve found the resale value is pretty decent too—so it doesn’t feel like money completely down the drain. I chat through my approach to shopping the sale section, what I look for when I’m choosing sizes, and why I’m happy to spend a bit more on kids clothes when I know they’ll actually last. If you love hauls, try-ons and real mum-life shopping, this one’s for you.