The Real Reason You’re Losing Projects

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What if the secret to winning more architecture work wasn’t just better design, but better communication? In this thought-provoking episode, Rose Marshall of ING Media pulls back the curtain on how architects can become allies, not just suppliers. Her approach flips the script on how architects show value—and who they’re showing it to. Rion and Rose explore a recent industry report that connects surprising dots between investment trends and future-proof practices. You’ll hear about the biggest missed opportunities many firms don’t even realize they’re ignoring. And, while there are plenty of tips for communication, the real gold is in how you look at your role as an architect. - What do bees, data centers, and student housing have in common—and why should architects care? - Why your next big commission may depend on what you don’t talk about in your project posts. - The simple lens that turns an architect from a hired hand into a strategic partner that investors can’t ignore. To learn more about Rose, visit her website: https://www.ing-media.com/ 00:00 Intro 04:10 Why Most Architects Are Flying Blind on Business Strategy 06:20 The Hidden Data That Investors Read (But Architects Ignore) 10:00 From Service Provider to Strategic Advisor: The Shift That Changes Everything 15:20 Culture & Entertainment Fees Jumped 33% - Here's How to Capitalize 18:30 Why Data Centers Are the New Gold Rush for Architects 21:00 The "So What?" Test That Transforms Your Client Communication 26:40 How Residential Developers Really Choose Their Architects 31:20 The Ally Approach: Why Advocacy Beats Competition Every Time 35:00 Diversify or Die: Why Investors Are Spreading Risk (And You Should Too) 38:10 The Fantasy Project Strategy That Lands Real Commissions 42:40 Eight Touch Points Rule: Why Clients Need to See You This Many Times 45:20 The International Opportunity Most UK Firms Are Missing 47:30 Smart Practice Tool Tip: Stop Undercharging by 30-40% on Every Project