I took you guys inside what might be the coolest K-beauty store in Seoul—like, it’s actually a dream. The layout is super smart: you pick your skin concern with a sticker, then match products to your concern. And the best part? They carry a bunch of stuff I genuinely don’t see “everywhere” in Korea, which is rare when you’re shopping in Seoul. I spotted some heavy hitters and viral faves, like Beauty of Joseon tinted sunscreens and the BT Cosmetics lip plumpers (I literally haven’t seen those anywhere else). They also had the iUNIK Beta-Glucan Serum—one of my all-time favorite fungal acne-safe hydrating serums I’ve tried—plus Dr.19, which I called out as an incredible serum for pore size. On top of that, they had Skin1004’s entire lineup (hard to find the full range in one place), cute lip products (Fig Me Later was staring at me), and even Korea’s answer to Starface with star-shaped spot patches. And yes, they had my favorite sunscreen (House of Hur) and fungal acne-safe toner pads (Clearing Skin Prep Essence Pad). If you’re acne-prone and shopping in Korea, this store is a must.