LinkedIn Events: Get More Registrations (PRO TIPS for 2026)

Watch this video to learn how to use LinkedIn Event pages to market upcoming in-person or online events and drive more registrations. I walk through finding events from the LinkedIn homepage, viewing attendee lists (and how visibility changes when you RSVP or leave an event), and how attendees can add events to Google, Outlook, or Yahoo calendars—plus why “planning to attend” doesn’t always mean they’ll show up. I share best practices for creating an event, including uploading a cover image (1600x900), using a clear event name (including “free” or labeling a conference), and fully using the 5,000-character description to cover the five Ws with details and bullets. I explain adding speakers (and the need to be connected to tag them) to help amplify promotion. For ticketed events, I outline comparing LinkedIn “attendees” to your paid registration list, connecting and messaging prospects to complete registration, and clearly communicating the paid investment and what it includes. I also mention using events on both personal profiles and company pages and offer a link to book one-on-one help. 00:00 Why LinkedIn Event Pages Matter (Even for In‑Person Events) 00:28 Finding Events You’ve RSVP’d To + What Attendees Can See 01:47 RSVP vs. Reality: Calendar Adds, No‑Shows, and Courtesy Accepts 02:27 Leaving an Event: What Viewers Can and Can’t Access 03:13 Writing a High-Converting Event Description (The 5 W’s) 03:49 Creating a LinkedIn Event: Cover Image, Format, and Naming Tips 05:06 Maxing Out Details + Adding Speakers to Boost Reach 05:52 Great Event Page Example: Strong Visuals and Clear Info 06:34 Ticketed Events Strategy: Compare Lists + Message “Interested” Attendees 07:16 Follow-Up Messaging Scripts + Selling the Value of Paid Events 08:51 Wrap-Up: Use Events on Profiles/Company Pages + Next Steps