How to Curate Content That Prospects / Candidates Actually Trust - Ep 210

QUESTION: How do I curate valuable content that builds trust for prospects & candidates? This episode answers an audience question. 00:00 Welcome and Audience Question 00:15 VIP Email List Workflow 02:00 Trust Building Basics 03:14 Prospect Content Strategy 03:46 LinkedIn vs YouTube Monetization 07:06 Content for Candidates 08:31 Organizing Past Episodes 09:32 Podcast Episodes to Reference 15:12 Turning Podcasts Into Blogs 16:02 Blogs and Masterclass Ideas 18:41 Testimonials and Social Proof 19:24 Wrap Up and Next Steps Podcast Episodes Referenced: • 191: AI Can’t Do This: Answer Your LinkedIn Questions buzzsprout.com/2162051/episodes/18198338 (https://www.buzzsprout.com/2162051/episodes/18198338)   • 184: How Speaking Can Help You Showcase Your Business and Expertise. buzzsprout.com/2162051/episodes/17940730 (https://www.buzzsprout.com/2162051/episodes/17940730) • 182: This Week’s LinkedIn Questions: How to Get a Bigger Slice of the LinkedIn Pie. buzzsprout.com/2162051/episodes/17874958 (https://www.buzzsprout.com/2162051/episodes/17874958) • 163: Tips for Posting on Your LinkedIn Company Page. buzzsprout.com/2162051/episodes/17148531 (https://www.buzzsprout.com/2162051/episodes/17148531) • 132: Trifecta Talks (with Michelle B. Griffin and Michelle J. Raymond) buzzsprout.com/2162051/episodes/15914620 (https://www.buzzsprout.com/2162051/episodes/15914620) • 118: SEO Tips for Entrepreneurs (with Rachel Lindteigen) buzzsprout.com/2162051/episodes/15465378 (https://www.buzzsprout.com/2162051/episodes/15465378) • 110: How to use FAQs as content featuring a question buzzsprout.com/2162051/episodes/15400028 (https://www.buzzsprout.com/2162051/episodes/15400028) Blogs Referenced: • AI Can’t Do This: Answer Your LinkedIn Questions mellermarketing.com/blog/why-brenda-meller-is-better-than-chatGPT-at-answering-linkedin-questions (https://www.mellermarketing.com/blog/why-brenda-meller-is-better-than-chatGPT-at-answering-linkedin-questions) • Reminding People What You Do Is Good Marketing mellermarketing.com/blog/reminding-people-what-you-do-is-good-marketing (https://www.mellermarketing.com/blog/reminding-people-what-you-do-is-good-marketing) • Amazing Virtual Marketing Masterclasses to Supercharge Your Business mellermarketing.com/blog/amazing-virtual-marketing-masterclasses-marketing-with-meller (https://www.mellermarketing.com/blog/amazing-virtual-marketing-masterclasses-marketing-with-meller) • Blog on LinkedIn: Why Bother? mellermarketing.com/blog/blog-on-linkedin-why-bother (https://www.mellermarketing.com/blog/blog-on-linkedin-why-bother) • Wanna Grow Your Business? Ask Your Clients for Testimonials mellermarketing.com/blog/leverage-raving-customers-to-find-more-customers (https://www.mellermarketing.com/blog/leverage-raving-customers-to-find-more-customers) Join my VIP Email List: mellermarketing.com/subscribe (https://www.mellermarketing.com/subscribe) Support the show (https://www.buzzsprout.com/2162051/support) ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com (https://www.mellermarketing.com/) Let's connect on LinkedIn: linkedin.com/in/brendameller (https://www.linkedin.com/in/brendameller)   (click MORE to invite me to connect and mention you listened to my podcast)