How to Get a Bigger Slice of the Podcasting Pie w/ Kendra Corman - Ep 203

In this episode, I’m joined by my friend and frequent podcast collaborator, marketer Kendra Corman of KendraCorman.com. Note: my audio is a bit off due to microphone issues at the time of recording (Nov 2025), which have since been fixed. We discuss how to get a bigger slice of the podcasting pie, including why podcasting creates stronger personal connection and “know, like, trust,” how AI can support podcasting processes without replacing human connection, and why podcasting is a less crowded space than many other channels. Kendra shares tips for starting and growing a podcast: start now if you’re considering it, choose a podcast name carefully (and uniquely), and keep your show’s focus narrow enough to be clear but broad enough to sustain content. We also talk about using podcasting to grow an email list and generate clients, with Kendra explaining she sells more through email follow-up than directly on the podcast and uses Buzzsprout tools like dynamic intro/outro content to promote specific offers when needed. Kendra outlines ways to increase listeners: include guest episodes so guests share with their audiences, clearly target who you’re speaking to, and publish consistently (often every 10–14 days, with weekly also common). We talk about publishing day choices, episode length (Kendra keeps episodes to 30 minutes or less), and avoiding overly rigid, scripted interviews in favor of conversation and active listening. Kendra also explains her batch recording approach—recording multiple guest episodes mainly on Mondays to build momentum and reduce scheduling and prep time. We close with how to connect with Kendra on LinkedIn or at KendraCorman.com, where she offers one-on-one coaching, podcasting courses a couple times a year, and an AI bootcamp. Kendra asks for no “pitch slaps” and encourages relationship-building first. Her podcast is called Imperfect Marketing, available on YouTube and all podcast platforms. I encourage viewers to share the episode on LinkedIn and highlight what they learned. 00:00 Welcome Back + ‘No More Free for Free’ (and today’s guest Kendra Corman) 01:23 Going Live on Multiple Platforms (Restream, comments, where to watch) 02:59 Meet Kendra Corman: What She Does & Who She Helps 04:49 Why Podcasting Wins in the AI Era: Connection, Trust & Standing Out 06:52 Nailing Your Podcast Name + Using AI Tools to Brainstorm 08:09 Get Focused: Defining Your Podcast Themes & Audience 11:03 Monetizing Without Being Salesy: CTAs, Email Lists & Dynamic Intros 14:27 Interviewing Better: Keep It Conversational (Not Robotic) 17:19 Grow Your Listener Base: Guests, Targeting & Consistency 23:09 Repurposing Content + Batch Recording to Save Time 26:36 Wrap-Up: How to Connect with Kendra + Final ‘Start Today’ Advice Connect with Kendra on LinkedIn: https://www.linkedin.com/in/kendracorman/  Watch this on YouTube: https://www.youtube.com/live/V5zZ_kaaQIQ?si=LefZHJ3XzM3trTJt?sub_confirmation=1 Support the show (https://www.buzzsprout.com/2162051/support) ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com (https://www.mellermarketing.com/) Let's connect on LinkedIn: linkedin.com/in/brendameller (https://www.linkedin.com/in/brendameller)   (click MORE to invite me to connect and mention you listened to my podcast)