How PR Can Help Build Your Credibility and Grow Your Business with Joan Frank

How PR Can Help Build Your Credibility and Grow Your Business with Joan Frank - a LIVE video event broadcast on LinkedIn, YouTube & Instagram #livestream #videointerview #PRstrategy #marketing Connect / Follow Joanie: https://www.linkedin.com/in/joanfrankpr/ https://www.bfrankcommunications.com/ https://www.instagram.com/joaniefrank/ 00:00 Welcome and Introduction 00:55 Meet Joan Frank of B Frank Communications 03:39 The Importance of PR for Credibility and Business Growth 06:50 How to Get Started with PR 09:40 When to Invest in PR 13:43 Common Mistakes in Media Outreach 17:21 Joan's Journey and Success in PR 20:41 Creating Media Value: Strategies and Examples 21:10 The Importance of Audience Perspective 23:38 Tracking Media Outreach Success 25:34 Pitching to Local TV Stations 27:49 Finding Reporter Contacts 30:17 The Role of PR Professionals 31:34 Connecting with Joan Frank 35:00 Final Thoughts and Farewell