Aligning Your Personal Brand With Your Personal Image w Andrea Walker Leidy - Ep 205

Listen to this playback of an interview with Andrea Walker Leidy about Aligning Your Personal Brand with Your Personal Image. As you're listening, you may notice some "quality" issues with my microphone, Restream, and audio-delay issues that caused occasional talking-over.  I decided to publish on the podcast anyway, to be transparent and because Andrea’s advice is so valuable!  Andrea Walker-Leidy is a Michigan-based PR and communications professional and founder of Walker Publicity, who helps people and organizations identify and share their stories through PR, social media, and branding. She has expanded into personal branding and style through her project Look On Purpose after clients repeatedly asked what to wear.  We discuss aligning personal image with brand by doing self-discovery, focusing on how you want people to feel, removing “should” from getting dressed, embracing consistent signature choices, and auditing/purging closets based on what you actually wear, including donating or swapping items. Andrea shares how she handles on-camera wardrobe guidance, invites LinkedIn connections, and outlines her services. 00:00 Episode Setup and Audio Notes 01:37 Meet Andrea Walker Leidy 05:11 Why Personal Image Matters 08:19 Ditch the Should Wear Rules 13:24 Closet Audit and Purge Plan 15:32 Thrifting and Clothing Swap Idea 16:51 Swap Your Closet Finds 17:54 Thrifting Saves Money 18:56 Style Questions Sparked 20:31 Closet Consult Process 21:27 Membership Best Friend 22:51 Tech Glitches and Q&A 25:49 PR Styling on Camera 28:18 Connect on LinkedIn 30:19 Services and Offerings 31:53 Final Brand Takeaways Connect with Andrea: https://www.linkedin.com/in/walkerpr/ Support the show (https://www.buzzsprout.com/2162051/support) ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com (https://www.mellermarketing.com/) Let's connect on LinkedIn: linkedin.com/in/brendameller (https://www.linkedin.com/in/brendameller)   (click MORE to invite me to connect and mention you listened to my podcast)