In this video I’m sharing my 2025 holy grail drugstore favorites—the real ones I actually keep in my bathroom and reach for all the time. I pulled together a whole basket: cleansers, toner, skincare, and the makeup I put on my face day in and day out. Some of these I’ve used for years, and some are brand new to me this year, but every single one earned its spot because it performs—especially on mature skin. As a retired esthetician, I’m big on double cleansing, and I was honestly shocked at how well the e.l.f. Holy Hydration cleansing balm melts makeup (even heavy eye makeup) like products that cost $40–$45. For toner, I switched from my longtime Clinique #2 to CeraVe Hydrating Toner because it’s alcohol-free, hydrating, and just makes sense at a drugstore price. I also talk about the L’Oréal collagen products I love for that plumped, “filled-in” look, plus the makeup staples I rely on: e.l.f. Soft Glam foundation, poreless putty primer, Wet n Wild loose powder, my favorite lash extender mascara, and the blush/highlighter/lip favorites that truly hold their own next to high-end.