What's Next in Production Technology Trends | James Bushey on Industry Talks

In this NAB 2026 interview, Seth Miranda speaks with James Bushey, Director of Pro Services at Adorama’s ABS team, about building high-end production systems for major brands and studios. They discuss virtual production, LED walls, motion tracking, and complex technical builds that go beyond traditional gear sales. James shares how his team is trained by manufacturers worldwide and works closely with engineers to ensure systems perform reliably in real-world conditions. The conversation also covers extreme use cases like aerial 4K capture, live production troubleshooting, and how filmmaking is rapidly shifting toward LED volumes, immersive workflows, and live content creation that even small crews can now access. Chapters 0:00 Intro to Adorama ABS & James Bushy 1:02 Virtual production, LED walls & technical certifications 2:14 Future-proofing production studios & client systems 5:08 Custom rigs, testing & engineering collaboration 6:53 Educating clients on complex production builds 9:42 On-set support & Adorama’s technical consultation process 15:47 Outro SUBSCRIBE TO ADORAMA CINEMA: 🎞️ https://www.youtube.com/@AdoramaCinema #productiontrends #videoproduction #adoramacinema ___________ 𝔸𝔻𝕆ℝ𝔸𝕄𝔸 ⫸ TikTok https://www.tiktok.com/@adoramanyc ⫸ Instagram https://www.instagram.com/adorama/ ⫸ Facebook https://www.facebook.com/adorama/ ⫸ Twitter https://twitter.com/adorama MORE 𝔸𝔻𝕆ℝ𝔸𝕄𝔸 ⫸ Shop online https://www.adorama.com/l/Video/ ⫸ Shop in-store https://www.adorama.com/g/nyc-store ⫸ Rent https://www.adoramarentals.com/ ⫸ Business https://www.adorama.com/business/solution/video/ ⫸ Blog https://www.adorama.com/alc/category/video/ ⫸ Print https://www.printique.com/ ___________ More of James Bushey https://www.adorama.com/g/Public-Safety-Products-From-Adorama-Business-Solutions Host: Seth Miranda https://www.instagram.com/lastxwitness/ ___________ Deepen your understanding of filmmaking; we can't wait to have you back!