Why Grip Matters More Than Your Camera | Martin Torner with Industry Talks

At NAB 2026, we sit down with a Matthews grip expert Martin Torner to talk about the real foundation of filmmaking, grip. From C-stands and safety to why cheap gear can cost you more, this conversation breaks down what every creator needs to know before stepping on set. Whether you’re a beginner or experienced shooter, this is essential knowledge you don’t want to skip. Chapters 00:00 Intro and meet Martin Torner 01:12 History of Matthews & c-stand evolution 02:14 DIY filmmaking vs. proper on-set training 04:45 LED shift and new rigging challenges 07:06 Grip gear essentials: Durability, real-world testing, simplicity & must-have tools 17:00 Advice for beginners 19:37 Outro SUBSCRIBE TO ADORAMA CINEMA: 🎞️ https://www.youtube.com/@AdoramaCinema #productiontips #gripequipment #adoramacinema ___________ 𝔸𝔻𝕆ℝ𝔸𝕄𝔸 ⫸ TikTok https://www.tiktok.com/@adoramanyc ⫸ Instagram https://www.instagram.com/adorama/ ⫸ Facebook https://www.facebook.com/adorama/ ⫸ Twitter https://twitter.com/adorama MORE 𝔸𝔻𝕆ℝ𝔸𝕄𝔸 ⫸ Shop online https://www.adorama.com/l/Video/ ⫸ Shop in-store https://www.adorama.com/g/nyc-store ⫸ Rent https://www.adoramarentals.com/ ⫸ Business https://www.adorama.com/business/solution/video/ ⫸ Blog https://www.adorama.com/alc/category/video/ ⫸ Print https://www.printique.com/ ___________ More of Martin Torner www.msegrip.com Host: Seth Miranda https://www.instagram.com/lastxwitness/ ___________ Deepen your understanding of filmmaking; we can't wait to have you back!