Godox, Sigma, Canon, Deity and Tilta | IBC Show 2025 Coverage | Day 1

The Adorama team returned to the RAI in Amsterdam for IBC 2025, exploring the latest cinema products at this trade show. In this video, we showcase new product updates, upgrades, and technological innovations. Godox demonstrated the new KNOWLED Bi-color LED video light, the MG4K. This light is ideal for studio work, production, or film, delivering an impressive output of 640,000 LUX at a distance of 3.3 feet when using its reflector. It features a color temperature range of 2800K to 10,000K, along with a green-magenta shift. The light operates on AC power and is compatible with Godox G-Mount modifiers for users who already have this system. Additionally, Godox has released the MG4KR, which is the RGB version of this light. Next, we had a great opportunity to connect with Sigma, where we highlighted their new cine lens, the full-frame 28-45mm T2. This lens features a 1.8-inch minimum focus distance, with both autofocus and manual focus options via a switch, and an 11-blade iris for producing soft bokeh. Sigma also introduced an all-in-one zoom lens, the 20-200mm f/3.5-6.3 DG lens, making it the perfect companion for capturing every moment. Our attention then turned to a camera that continues to wow us, the Canon C50. It features a 7K full-frame back-illuminated CMOS sensor, 7K 3:2 open gate capability, UHD 4K120, 2K180, dual-base ISO settings of 800 and 6400, full-size HDMI output, and the list goes on. This camera truly stands out in its category, and you can watch it in action here: https://www.youtube.com/watch?v=59Vpbwm7gCE We didn’t stop at just three brands; we also wanted to mention a fully modular cart that you can configure and even mount lights onto. This workstation is designed for both indoor and outdoor use. Made from a sturdy combination of aluminum alloy, iron, stainless steel, and plastic, it is built to withstand various conditions and can be folded flat for easy transportation from Tilta. Lastly, we spotlighted Andrew from Deity, a company with a well-thought-out vision that is pushing boundaries by exploring ideas that others have not. Be sure to check out the PR-4 and PR-6 for more information. As always, stay tuned for more updates and exclusive interviews from the Adorama team. Fernando Martinez will be on the mic this year at the IBC Show 2025 floor, with day 2 coverage set to drop this Sunday, September 14. ✘ Godox KNOWLED MG4K Bi-Color LED Video Light https://www.adorama.com/gomg4k.html ✘ Godox MG4KR https://www.adorama.com/brands/Godox ✘ Canon EOS C50 Cinema Camera https://www.adorama.com/cac50.html ✘ Sigma 28-45mm T2.0 Cine Lens for Sony E https://www.adorama.com/sg612967.html ✘ Sigma 20-200mm f/3.5-6.3 DG Contemporary Lens for Sony E https://www.adorama.com/sg20200soe.html ✘ Tilta Boulder Camera Cart https://www.adorama.com/brands/Tilta ✘ Deity PR-4 + PR-6 Audio Recorder https://www.adorama.com/l/?searchinfo=deity Chapters: 00:00 IBC 2025 Day 1 00:22 GODOX MG4K and MG4KR Video Lights 05:01 SIGMA 28-45mm T2 Cine Lens 10:21 Canon EOS C50 Cinema Camera 12:49 Tilta Boulder Camera Cart 14:26 Deity PR-4 and PR-6 Audio Recorder SUBSCRIBE TO ADORAMA CINEMA: 🎞️ https://www.youtube.com/@AdoramaCinema ___________ ✘ Gear Used: Sony Alpha a7S III Mirrorless Camera https://www.adorama.com/isoa7sm3.html Sony FE 24-70mm f/2.8 GM II Lens https://www.adorama.com/iso2470gm2.html DJI RS 4 Pro Gimbal Stabilizer https://www.adorama.com/djirs4gp.html Sennheiser Profile Wireless 2-Channel All-In-One Clip-On & Handheld Microphone System https://www.adorama.com/se700266.html #ibc2025 #videoproduction #cinemanews ___________ 𝔸𝔻𝕆ℝ𝔸𝕄𝔸 ⫸ TikTok https://www.tiktok.com/@adoramanyc ⫸ Instagram https://www.instagram.com/adorama/ ⫸ Facebook https://www.facebook.com/adorama/ ⫸ Twitter https://twitter.com/adorama MORE 𝔸𝔻𝕆ℝ𝔸𝕄𝔸 ⫸ Shop online https://www.adorama.com/l/Video/ ⫸ Shop in-store https://www.adorama.com/g/nyc-store ⫸ Rent https://www.adoramarentals.com/ ⫸ Business https://www.adorama.com/business/solution/video/ ⫸ Blog https://www.adorama.com/alc/category/video/ ⫸ Print https://www.printique.com/ ___________ Host: Fernando Martinez https://www.instagram.com/filmfernando/ https://twitter.com/FilmFernando Edited by: Matteo Banfo https://www.instagram.com/justteo/ https://brightlights.nyc/ ___________ Deepen your understanding of filmmaking; we can't wait to have you back!