Chanel is having another price increase again—this time in the US (not the UK, thankfully), and honestly… it’s just getting confusing. In this video I talk through why it feels wild to see prices jump when so many of us are already in a “struggle is real” era, where spending habits have changed and even tourist shopping has dropped. I share my personal take too: at today’s prices, I genuinely don’t think I could pay that much for a bag anymore, and I don’t feel the same pull to chase new releases like I once did. I also break down the exact before-and-after numbers (thank you to PurseBop for the list), with most increases landing around 4–5%—and some higher. I go through key pieces like the Wallet on Chain, the Classic Rectangle, the Small and Medium Classic Flap, plus the Chanel 22 (which is creeping up around 7%). And yes, we talk about the new Chanel 25 and whether it’s even tempting… because I’m pretty “bagged out” after getting my two dream bags: the Classic Flap and the Lady Dior. Lastly, I share a lifestyle shift that’s changed everything for me: I don’t wear my luxury bags out in central London anymore, full stop. Safety just isn’t the same, and I’m focusing more on what I actually use, not what looks good on paper.