Why Le Creuset Diehards Keep Buying $400 Pots | WSJ Coveted

Le Creuset built a legacy on craftsmanship, cultural capital and consumerism. Celebrities like Marilyn Monroe and Julia Child loved Le Creuset and when consumers buy a $400 Le Creuset cast iron dutch oven, they do it with the guarantee it will last a lifetime. WSJ visited the factory in France to tell the story behind the culinary status symbol and to learn how the pots are created. Chapters: 0:00 Le Creuset’s popularity 1:15 Why Le Creuset is so expensive 2:41 How the colors are created and the quality 5:00 How the business turned around 6:48 Commercialization and fandom 9:41 Is it worth it? Coveted WSJ's Coveted highlights the precision and process behind expertly-crafted cult favorites — from the pencils beloved by Disney animators to the sushi knives breaking thousands of years of Japanese tradition. These stories show how the smallest everyday items can be transformed into the ultimate luxury splurge. #LeCreuset #Cooking #WSJ