The $35 Guitar Pick Loved by John Mayer and Billy Strings | WSJ Coveted

BlueChip's $35 guitar picks made of aerospace-grade material are favored by stars like John Mayer, Billy Strings, and Steve Martin. For around the past hundred years, most guitar players have used plastic picks that run about $0.25. After this, bluegrass circles started using tortoiseshell picks; and now, the upper echelon of musicians have turned to even higher-end picks like BlueChip. WSJ explores how an unintended invention upended the high-end pick industry and spread, despite initial skepticism. Chapters: 0:00 BlueChip picks 1:05 The material 3:16 Getting to market 5:20 Selling the picks and building demand 6:51 Competition in the high-end pick market WSJ's Coveted highlights the precision and process behind expertly-crafted cult favorites — from the pencils beloved by Disney animators to the sushi knives breaking thousands of years of Japanese tradition. These stories show how the smallest everyday items can be transformed into the ultimate luxury splurge. #Guitar #Music #WSJ