How Lucchese Handcrafts $17K Cowboy Boots in Texas | WSJ Coveted

Lucchese’s iconic cowboy boots have been heard in Beyoncé lyrics and worn by Kacey Musgraves, the Dallas Cowboys cheerleaders and Chris Stapleton. Some pairs can cost up to $17,000, and the brand has extremely devoted customers who collect these coveted boots. WSJ explores Lucchese’s Texas factory to see how the 140-year-old brand navigates the tension between artisanal El Paso craftsmanship and the demands of a global fashion boom. Chapters: 0:00 The iconic cowboy boot 1:24 The anatomy of Lucchese 4:03 The fashion pivot 6:06 Keeping the brand alive 7:14 Today’s market WSJ's Coveted highlights the precision and process behind expertly-crafted cult favorites — from the pencils beloved by Disney animators to the sushi knives breaking thousands of years of Japanese tradition. These stories show how the smallest everyday items can be transformed into the ultimate luxury splurge #Lucchese #Boots #WSJ