How 140 Years of Craft Made Lucchese the 'Ferrari of Boots'
Lucchese’s iconic cowboy boots have been heard in Beyoncé lyrics and worn by Kacey Musgraves, the Dallas Cowboys cheerleaders and Chris Stapleton. Some pairs can cost up to $17,000, and the brand has extremely devoted customers who collect these coveted boots. WSJ explores Lucchese’s Texas factory to see how the 140-year-old brand navigates the tension between artisanal El Paso craftsmanship and the demands of a global fashion boom. #Lucchese #Boots #WSJ
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