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How Poppi Went From a Kitchen Recipe to a $2B Sale to Pepsi | The WSJ Money Interview

377.7K views· 452 likes· 12:17· May 22, 2026

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Allison Ellsworth, the co-founder of the soda brand Poppi, doesn’t sugarcoat the sacrifices required to build a successful business. For The WSJ Money Interview, Gunjan Banerji traveled to her home in Austin, Texas to learn about the founder’s early days, her beliefs on work-life balance, and what was going through her mind when the brand sold to PepsiCo for $1.95 billion. Subscribers get access to full-length episodes of The WSJ Money Interview, plus the chance to have their questions answered by our millionaire guest. Watch the full episode here: https://on.wsj.com/4u9bjaR Chapters: 0:00 Founding and selling Poppi 0:57 Going all in on beverages 2:14 The ‘Shark Tank’ experience 4:23 Juggling the business and a newborn 5:44 A day in Allison’s life after pregnancy 6:36 Starting a business with your husband 8:00 Using TikTok to grow the business 8:43 Selling the business 10:24 When the money hit your bank account The WSJ Money Interview What can some of the world’s most interesting tycoons teach us about money and success? WSJ’s Gunjan Banerji sits down with highfliers for a candid conversation about how they made it. Have an idea for a future episode? Or a topic you’d love our next guest to weigh in on? Write to the host at gunjan.banerji@wsj.com #Poppi #Money #WSJ

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