This is part 1 of the Beginners guide to search engine optimisation (SEO) for medical writers course by Virginia Chachati. Find the full SEO for medical writers course here: https://writeclinic.thinkific.com/courses/beginners-guide-to-seo-for-medical-writers Please note the resource pack is only available when you purchase the course. Summary This course provides a comprehensive introduction to SEO (search engine optimisation) specifically tailored for medical writers. It covers essential topics such as the definition of SEO, its significance in healthcare, the structure of content optimization, and the importance of maintaining credibility in medical writing. The course also discusses the impact of AI on SEO practices and emphasizes the need for ethical considerations when using AI tools. Takeaways - SEO stands for search engine optimization. - SEO is about helping search engines help people. - Health information on Google isn't medical advice. - There are no shortcuts to SEO. - Reputation takes years to build. - You want to keep paragraphs short and use clear headings. - You should not rely on AI to translate health information. - You must always check that the information is true. - 100% AI generated content is not something I would recommend. - Remember, you are the medical writer and expert. Links: Healthcare SEO blog on Ahrefs featuring Virginia Chachati as a subject matter expert (SME): https://ahrefs.com/blog/healthcare-seo/ Health information on Google: https://support.google.com/websearch/answer/2364942?hl=en Medical copywriting for beginners course: https://writeclinic.thinkific.com/courses/medical-copywriting-for-beginners Subscribe for more videos that are helpful for medical writers. Thank you for watching :) Medical writing courses: https://writeclinic.thinkific.com/collections/courses Join International Medical Writers Association: https://writeclinic.thinkific.com/courses/international-medical-writers-association #MedicalWriting #MedicalWriter #MedicalCopywriting Connect with Virginia Chachati on LinkedIn: https://www.linkedin.com/in/virginiachachati/ Read Medical Writer Magazine: https://medicalwritermagazine.com/

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