Law Firm vs. Law Firm: The Truth About Bidding on Competitor Names | Eric Elliott on Legal Marketing

What happens when one law firm starts bidding on another law firm’s name in Google Ads? In this eye-opening episode, Eric Elliott, legal marketing expert and founder of VIP Marketing, dives deep into one of the most controversial strategies in law firm marketing: bidding on your competitor’s branded keywords. Whether you're a personal injury attorney in a competitive market or a boutique law firm trying to dominate your niche, this video breaks down the ethical, strategic, and legal implications of using another law firm’s name in your paid search campaigns. As the CEO and founder of VIP Marketing, Eric and his team specialize in high-performance video production, SEO, PPC, brand positioning, and digital marketing services specifically for law firms. Eric's insights are rooted in more than twenty-plus years of real-world experience helping law firms win cases and market share.