PR for Podcasters: Master Your Show Strategy with Peter Woolfolk

If your podcast isn’t growing, your PR strategy might be the problem. In this episode, PR expert Peter Woolfolk shares how he turned a simple 10-minute podcast into a global show reaching 3,000+ cities worldwide using proven public relations strategies. With over 30 years of experience, including work in the Clinton Administration, Peter breaks down how podcasters can use PR, niche positioning, and strategic networking to build authority and consistent growth. You’ll learn why “staying in your lane” is one of the most powerful podcast growth strategies, and how combining traditional PR with modern tools like SEO, AI content, and video marketing can dramatically increase your visibility. Instead of relying on unpredictable social media algorithms, Peter reveals how to leverage local associations, PR networks, and guest collaborations to create a powerful referral system that drives real audience growth. If you want more listeners, more authority, and a podcast that actually grows, this episode is a must-watch. 🚀 What You’ll Learn: How to grow a podcast using PR (not just social media) The “give to get” strategy that drives referrals and shares How to get guests to promote your show for you Why niche focus leads to faster podcast growth Real-world PR tactics that actually work for podcasters 👉 Set a reminder for our next LIVE expert session: https://podcastersunited.org/events 👉 Join our FREE weekly newsletter for podcast tips, strategies, and updates: https://podcastersunited.org/join-us/ 📅 LIVE every Wednesday Noon PT | 1pm MT | 2pm CT | 3pm ET #podcastgrowth #podcastingtips #publicrelations #contentstrategy #podcastmarketing #growyourpodcast #creatoreconomy #videomarketing #podcastseo