In this video, I break down what I think is Notion’s biggest shift in a while: custom agents. I walk through the difference between your personal agent (more like a thinking partner) and custom agents (the ones you actually wire into workflows with automation and triggers). With Simon, I also show how AgentOS helps you structure this properly—from the personal agent setup to using the mode picker for coaching, strategy, and decision-making so you’re not just prompting randomly. Then I get practical: I demo a few agents (like “Walt” for a Monday briefing, ALF for affiliate link extraction, a meeting organizer, and a customer service analyzer) and point out the common mistakes people make—usually too much scope, not enough context, and weak guardrails. I also explain Notion’s credit-based pricing, how model choice matters (Opus vs Sonnet vs Haiku), and how to think about cost vs value depending on whether you’re a solo user, small business, or agency. My biggest takeaway: the ROI isn’t “AI magic,” it’s repeatable systems—especially when you add a clear “Who Am I” brand page and connect forms to agents for consistent inputs.