A while back I searched my name online and, within minutes, found old phone numbers, previous addresses, and even relatives’ names posted on sites I’d never heard of. That’s when I dug into how data brokers work—companies that pull info from public records, apps, mailing lists, and general online activity, then package it into searchable profiles that anyone (including scammers) can access if they’re willing to pay. In this video, I break down how Incogni fits into that problem and why automating removals can save you a ton of time versus doing it manually. I walk through what Incogni is (a Surfshark-built data removal service), how the authorization and setup works, and what you’ll see inside the dashboard as requests go out, move “in progress,” and eventually get confirmed as deleted. I also share what my first few weeks looked like—verification emails are normal, spam and random calls slowed down, and people-search pages started disappearing or turning into basically empty listings when I searched my name. I cover pricing (monthly vs annual, plus a Family plan), the 30-day money-back guarantee, and the realistic bottom line: it won’t erase every trace of you online, but it can seriously reduce how many companies are storing and selling your personal data over time.