Why Most Podcasters Fail (and How to Avoid It)

In this episode of Podcaster Diaries, Sunjay Vyas sits down with Todd Eury, founder of the Pharmacy Podcast Network, to unpack the real reasons most podcasts fail. From humble beginnings on BlogTalkRadio in 2009 to building one of the largest niche podcast networks in healthcare, Todd shares his lessons on consistency, passion, business development through podcasting, and why giving value always comes before ROI. Whether you’re a new podcaster, a business owner, or a creator looking to grow your audience — this episode will inspire you to stay the course, niche down, and build a podcast that truly lasts. ⏱️ Chapter Markers 00:00 – Introduction Sunjay welcomes podcasting legend Todd Urie, the “Podfather” of the Pharmacy Podcast Network. 02:00 – How It All Started Todd shares how he began podcasting in 2009 — before most people even knew what a podcast was. 05:30 – The Power of Consistency Why showing up every week (even when no one’s listening) is the #1 trait of successful podcasters. 09:15 – Podcasting: The Ultimate Cheat Code How podcasting became Todd’s secret weapon for business development, networking, and learning from industry leaders. 13:20 – Give Before You Get The mindset shift that transformed Todd’s career — and why podcasting is really about generosity, not downloads. 17:50 – Turning Passion into Business How the Pharmacy Podcast Network grew from a passion project into a thriving business model. 23:00 – Building in a Niche Why niching down attracts loyal audiences and bigger sponsorships — and why “the riches are in the niches.” 30:40 – Chasing Impact, Not Metrics Sunjay and Todd discuss why podcasters should focus on engagement and value over vanity metrics. 44:00 – Monetisation & Sponsorships Todd breaks down how niche audiences can attract sponsors even with modest download numbers. 50:00 – Tech Talk: From 800 Numbers to Rodecasters How podcast tech evolved from phone calls to pro gear, and Todd’s current setup. 56:00 – Audio vs Video Podcasts Do you really need video? Todd explains why the answer in 2025 is yes. 1:03:00 – Advice for New Podcasters Todd’s biggest tip: before starting your own show, guest on other podcasts to find your voice and grow your network. 1:06:00 – Final Thoughts & Where to Find Todd Todd shares how to connect with the Pharmacy Podcast Network and his community of pharmacy changemakers. Todd Eury on LinkedIn: https://www.linkedin.com/in/toddeury/ Pharmacy Podcast Network https://linktr.ee/PharmacyPodcast Music by Audiio. Get 70% off! (affiliate link) https://audiio.com/partner?oid=1&affid=1974 Try Descript for all your video editing needs (affiliate link): https://get.descript.com/tjoig46vlks0 Try Auphonic your AI audio engineer (affiliate link): https://auphonic.com/landing?source=AnishaandSunjay Get £20 off quality used video and audio gear from MPB (affiliate link): https://mention-me.com/m/ol/ma0em-sunjay-vyas Get 20% OFF all Naked Pharmacy branded products (affiliate) Use the code THEASS at checkout: ⁠https://www.thenakedpharmacy.com/⁠ Connect with us: Sunjay Vyas on Linked In ⁠https://www.linkedin.com/in/sunjayvyas/⁠ Anisha Patel on Linked In ⁠https://www.linkedin.com/in/anisha-patel-a95b9562/⁠ Anisha & Sunjay Instagram Page: https://www.instagram.com/anishaandsunjay Sunjay on Instagram: ⁠https://www.instagram.com/sunj_av⁠ Anisha on Instagram: ⁠https://www.instagram.com/pharmacistdiariesuk/⁠ ____________________________________________________ Gear I use to create my videos (affiliate links): Panasonic Lumix S5IIX Camera https://amzn.to/4iKql14 Panasonic Lumix 24-105 Lens https://amzn.to/42lArQh Panasonic Lumix S 24mm 1.8 https://amzn.to/4clhNvx Panasonic Lumix S9 Camera https://amzn.to/441oh08 iFootage Cobra 3 Strike Monopod https://amzn.to/4ja2Heq iFootage Komodo K5S Fluid Head https://amzn.to/3QYgoRH Satchler Ace M Mk2 https://amzn.to/4iQvkNP Amaran 100d Light https://amzn.to/4cfeKES Amaran T2C Light Tube https://amzn.to/3XJE28l Aputure Lantern Softbox https://amzn.to/4crJ6Ej Amaran 60d https://amzn.to/4jlzGwy Aputure Lightbox 4545 https://amzn.to/4jm8lu5 Rode Procaster Microphone https://amzn.to/3Ombwp7 Elgato Wave Arm LP https://amzn.to/42sJhf3 Rodecaster Video Switcher https://amzn.to/4l9GgYA Tiffen Black Pro Mist Filter https://amzn.to/4cgOt9j Audio-Technica M50x Professional Studio Headphones https://amzn.to/44Le7hH San Disk Extreme Pro 1TB SSD’s https://amzn.to/3ODZmIH OWC Thunderbay 4 Mini https://amzn.to/3pUHI8S Crucial MX500 2TB SSD’s https://amzn.to/3BC09lv Caldigit TS3 Thunderbolt Dock https://amzn.to/3Imhanq ProGrade Dual UHS-II Card Reader https://amzn.to/3Imhanq Apple Magic Keyboard with Touch ID https://amzn.to/45asv3S Apple Magic Trackpad 2 https://amzn.to/3Wd50TK Logitech MX Master 3 Mouse https://amzn.to/42N6TsK