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From $3K to $270M: How He Did It (and How You Can Too)

36.1K views· 804 likes· 98:06· Sep 8, 2025

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Go grab your perfect domain name while it's still available. Head to https://get.online/tko1 and use code KOERNER to get your .Online domain at just $0.99 for the first year! --- Check out my newsletter at ⁠⁠⁠⁠⁠⁠TKOPOD.com⁠⁠⁠⁠⁠⁠ and join my new community at ⁠⁠⁠⁠⁠⁠TKOwners.com⁠⁠⁠⁠⁠⁠ --- I sat down with Ryan Bartlett, founder of True Classic, and this one was wild. He took a $3,000 investment and turned it into a $270 million t-shirt company, all without venture funding. We broke down exactly how he pulled it off from finding product market fit to reverse engineering Facebook ads, negotiating every SaaS and 3PL deal, and turning free gifts into a growth engine. He shared the hidden power of starting with a simple agency, why CRO and email are the smartest plays right now, and how you can test 50 product ideas a month with almost no risk. We also went deep on how he uses comedy in advertising to build unforgettable brand moments and why inventory innovation is the future of ecom. Ryan even dropped a few business ideas he doesn’t have time to pursue and one of them might be yours now. True Classic: https://www.trueclassic.com Follow Ryan on X: https://x.com/RyanBartlett Enjoy! --- Audio podcast on all podcast platforms: https://toolkit.tkopod.com/podcast Free weekly business ideas newsletter: https://tkopod.com Private community where we build cool businesses together: https://TKOwners.com Learn more about me: https://www.chrisjkoerner.com/ Business ideas shorts channel: ⁨https://studio.youtube.com/channel/UCzjpCGEXR7BU-_SJSl59CGQ The Koerner Office highlights: ⁨https://studio.youtube.com/channel/UCYEzHNmI-1oIqimmOnul_fg AI-enabled accounting software, because Quickbooks SUCKS: https://lazybooks.com/ --- For the Algorithm: #TKOPodcast #TrueClassic #RyanBartlett #BusinessGrowth #EcommerceSuccess #StartupTips #Entrepreneurship #BusinessIdeas #BusinessAdvice #MarketingStrategy #FacebookAds #DTCBrand #ScalingBusiness #SmallBusinessTips #StartupSuccess #BuildingABrand #ShopifyStores #BusinessMotivation #EntrepreneurLife #DigitalMarketing #OnlineBusiness #ProfitableBusiness #CRO #EmailMarketing #PassiveIncomeIdeas #RetailBusiness #DirectToConsumer #MarketingHacks #CustomerAcquisition #ScalingEcommerce #FoundersJourney #ProfitAndLoss #ROAS #SideHustleIdeas #GrowthMindset #BusinessOwner #EcommerceTips #EcommerceMarketing #LearnBusiness #MakeMoneyOnline

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