HubSpot Slack Notifications with AI | Make.com Tutorial to Automate Form Alerts

Tired of missing HubSpot form submissions in your inbox? In this step-by-step tutorial, I’ll show you how to connect HubSpot with Slack using Make.com - but with a twist: we’ll add OpenAI to summarize each submission automatically. Instead of receiving long, hard-to-read form responses, you’ll get a clear, one-line summary in Slack that includes the person’s name, country, and key message. Perfect for busy teams who want to respond quickly without digging through lengthy submissions. This workflow is ideal if you want: ✅ HubSpot form submissions delivered straight to Slack ✅ AI-powered summaries of long responses ✅ Faster lead qualification and response times By the end, you’ll have a HubSpot → Make.com → OpenAI → Slack automation fully running. Links: 🤖 Try Make.com https://www.make.com/en/register?pc=thalitamilan (affiliate link! Thanks for supporting my work!} Where to buy OpenAi credits: https://platform.openai.com/settings/organization/billing/credit-grants OpenAI models: https://platform.openai.com/docs/models ⏱️ Timestamps 00:00 Intro – Why HubSpot + Slack automation matters 00:08 HubSpot to Slack with Make.com overview 00:17 Adding OpenAI to summarize form submissions 01:02 HubSpot form fields example (name, email, country, message) 02:00 Creating the automation in Make.com 02:43 Setting up triggers and actions (HubSpot → Slack) 03:25 AI credits explained (using OpenAI with Make.com) 05:25 Workflow setup: HubSpot form → OpenAI summary → Slack 07:03 Writing the OpenAI prompt for one-line summaries 09:01 Connecting Slack + choosing bot vs user messages 10:20 Configuring Slack channels for form notifications 11:19 Inserting OpenAI results into Slack messages 12:26 Live test: form submission → AI summary → Slack alert 13:29 Troubleshooting tips: testing modules individually 13:50 Wrap up + subscribe If you found this tutorial helpful, make sure to subscribe for more automation tutorials #HubSpot #SlackIntegration #HubSpotSlack #MarketingAutomation #SalesProductivity #HubSpotCRM #AutomationTools #AIWorkflows