Automate Lead Qualification with AI | Make.com Tutorial for CRM & Slack

Struggling to connect your marketing stack when there’s no native app integration? In this video, you’ll learn a fast, scalable way to push qualified leads from any CRM (Brevo example) to Slack (or other communication channel) using Make.com. And there's a cool bonus: We will use OpenAI for lead qualification. Perfect for marketers, founders, and RevOps teams who want instant visibility on high-intent leads without engineering help. You’ll see how to: - Watch for new contacts in your CRM (Brevo shown; works with HubSpot, ActiveCampaign, etc.). - Use OpenAI to automatically qualify leads against your ICP. - Send smart Slack alerts only for good (or okay) leads—reducing noise and speeding response times. - Test each module and roll it out to your team channel in minutes. Sign up to make.com - https://www.make.com/en/register?pc=thalitamilan Timestamps: 00:00 Intro: The problem with missing app integrations 00:00:16 Brevo CRM context & example contact list 00:00:22 Goal: Auto Slack alert for high-quality leads 00:01:04 Why workflows alone won’t do it (no Slack action) 00:01:43 Solution overview: Integration services (Make.com, Zapier) 00:02:07 Build plan: AI-powered scenario in Make.com 00:03:08 Architecture: Trigger → OpenAI qualify → Slack notify 00:03:47 Start from scratch: Create a scenario 00:04:54 Trigger: “Watch Contacts” (works for other CRMs too) 00:06:01 Scheduling & run cycles explained 00:07:07 Add OpenAI: prompt, field mapping, qualification logic 00:09:12 Define rules: good / okay / bad lead criteria 00:10:21 Module testing: Brevo fetch + OpenAI classification 00:11:57 Add Slack step: compose the alert message 00:13:36 Filter: Only notify on good/okay leads 00:14:25 Test the Slack notification end-to-end 00:14:55 Recap of the logic you can reuse anywhere 00:15:49 Live demo: Add a new contact and run it 00:17:34 Success notification in Slack 00:17:52 Final takeaways & next steps If this helped, drop a like, leave your questions in the comments (tell me your CRM + channel), and subscribe for more AI + marketing automation playbooks.